Stop creating Original content

Hey, Alchemists

Creating more content isn’t the problem.
Creating content that works together is.

This week, I’ll show you how to take one strong idea and use it across email, social posts, and DMs — so your message goes further without extra work.

Today’s Insights

🔍 Tutorial: Are You Wasting Your Best Content? Why your best ideas are getting lost — and how a tiny repurposing shift (plus one AI prompt) can fix it fast.

📡 Radar: From Apple’s email-killing update to Temu’s ad blackout — and what smart marketers are doing next.

🏆 5-Minute Wins: Plug-and-play tactics: subject line reuse, social CTAs, and a no-form funnel that converts.

🧠 Marketing Psychology: What makes readers freeze — and how loss aversion can flip the switch in your favor.

⚡ Productivity: The simple shift that helps top creators get more done without doing more: batch like a system, not a scramble.

🔍 Tutorial

Are You Wasting Your Best Content

Not long ago, I hit a wall.

I was sending two emails a week. Posting on LinkedIn and X. Building funnels. Fixing forms. Replying to comments and DMs.

But the number I cared about most?

Flat.

My email list wasn’t growing. Even with all that work, nothing was moving.

Then I saw the real problem:

I wasn’t doing too much. I was doing things that didn’t connect.

This week, I’ll show you how to build a simple system where your content works together. One message, shared in smart ways — across platforms.

Let’s go 👇

The Myth That Keeps You Stuck

Each platform deserves its own original content."

That’s the myth. It sounds noble. Even strategic. But it’s the fastest way to burn out.

The truth is, top 1% marketers don’t always make new things. They reuse their best ideas — in different ways.

I once wrote a newsletter with the subject line:

"Want to double your open rates with 3 subject line tweaks?"

It worked. So I reused it as:

✔️ A LinkedIn hook
✔️ An X thread title
✔️ A DM CTA
✔️ A teaser for a lead magnet

Same insight. Just rewrapped.

✅ Try this: 
Take your last subject line that performed. Use it on social tomorrow. just rewrite the frame.

Test When It’s Warm

I used to test my best hooks on social.

Write. Post. Hope it lands.
But that was a mistake.

Social is cold. Email is warm.

Your list already knows you. That makes email the best place to test copy.

I A/B tested two subject lines:
❌ "What makes a CTA work"
✅ "This CTA got me 22% click-throughs"

The winner became a LinkedIn headline.
It got 2x my usual reach — and actual conversions.

Fix: test in email, then scale to social.

✅ Try this: 
Check your last 3 emails. Pick the best subject line.
Post it as a social headline.

From Scatter To Rhythm

Most weeks used to start the same way: blank doc. no direction. guessing what to post.

I’d post something on LinkedIn. Send a newsletter two days later. Maybe drop a teaser on Friday.

But none of it felt connected.

Now, I built a 3-day loop:

• Monday → Newsletter (1 idea)

• Wednesday → Post (same idea, new shape)

• Friday → Teaser (next idea, light preview)

Now, everything compounds.
One insight. Three echoes. Zero burnout.

✅ Try this: 
Block 30 minutes right now.

Take your last big idea.
Use it in an email, a post, and a teaser.

You’ll be shocked how much lighter next week feels.

Your List Wants To Follow You

What if your warmest leads aren’t following you anywhere?
You’re building on social, but does your email list know?

I added a single line to my welcome email:

"P.S. I also share tips on LinkedIn. Want to follow along?”

Simple.

12% clicked. Some became my most engaged social followers. Because I asked.

Maybe you don’t need to grow a new audience.
Maybe you just need to invite the one you have.

✅ Try This:
In your next campaign, close with a soft CTA.
Invite them to join you somewhere else you’re already showing up.

Content That Balances Itself

Good content isn’t a silo.
It’s a see-saw.

When your post performs, your email should rise.
When your email clicks, your social should lift with it.

One SaaS client of mine built a campaign with:

• Email: Early access

• Social: Behind-the-scenes teaser

• CTA: Comment funnel with urgency

Same message. Three ways to share.

Result? 3× more conversions than their siloed launch before.

✅ Try this: 
Plan your next launch like a see-saw.
Email. Post. Funnel. Let each lift the next.

Fix the Friction Funnel

One of my clients was getting great reach on LinkedIn — 70+ comments on a single post.

But the form they linked? Barely any signups.

We scrapped the form.
Replaced it with a simple comment funnel:

"Want the breakdown? Comment YES and I’ll DM it to you."

That one switch changed everything:

✔️ 9% subscribed
✔️ Zero manual follow-up

It didn’t feel like a funnel.
It felt like help.

✅ Try this: 
Pick your highest-performing post from the last 30 days.
Add a soft CTA in the comments. Let them opt-in without friction.

What To Do Next

Now you’ve seen how one idea can work across email, social, and DMs.

No new tools. No complicated funnels.
Just smarter reuse of what you already know works.

You don’t need more content.
You need one idea — shared with more intention.

Say less. Echo better.

Start with your next message.
Let it ripple across your platforms.

Bonus AI Prompt

Use this AI prompt to turn a single performing idea into 3 aligned outputs across email, social, and DMs:

👉Try it with your last newsletter.
See what echoes.

🏆 Quick Wins

✅ Repost your top-performing subject line as a social hook
→ Go to your last 3 email campaigns and find the subject line with the highest open rate. Post it on LinkedIn or X as a standalone hook or thread opener.
Expected Impact: 1.8–2.3× more engagement than a fresh, untested hook — especially when paired with a CTA.

✅ Add a soft “follow” CTA in your welcome email
→ Insert a line like “P.S. I also share quick tips on LinkedIn — want to follow along?” in your welcome sequence. No buttons, just human.
Expected Impact: 8–12% of new subscribers convert to social followers — warming up your audience across channels.

✅ Turn your lead magnet into a comment-triggered opt-in
→ Pick a social post that already did well. Add: “Want the checklist? Comment YES and I’ll DM it to you.”
Expected Impact: 15–22% of commenters opt in — with no forms or landing pages needed.

📡 Radar

📱Digital Marketing Shifts Focus: From Clicks to Mentions

The rise of AI tools like ChatGPT is transforming digital marketing. Consumers increasingly use AI for shopping, prompting marketers to prioritize brand mentions across various platforms. Traditional SEO is evolving into strategies like Answer Engine Optimization (AEO), focusing on how AI interprets and presents brand information.

→ Key takeaway: Ensure your brand maintains a consistent and positive presence across platforms like Reddit, X, and third-party reviews to enhance visibility in AI-driven search results.
Read More →

📫 Email Sends Up 23.9%, Engagement Soars 50%

The Dotdigital Global Benchmark Report 2025 reveals that email volumes rose 23.9% year-over-year, with click-through rates doubling and click-to-open rates increasing by 50%. Unsubscribe rates remained low at 0.13%, indicating that higher send volumes, when executed with smarter segmentation and personalization, can enhance engagement.

→ Key takeaway: Reevaluate your email strategy to focus on smarter segmentation and personalization, as increased send volumes can lead to higher engagement when done right.
Read More →

📣 Google Ads Introduces Device Targeting in Performance Max Campaigns

Google Ads has rolled out device-level targeting for Performance Max campaigns, allowing advertisers to include or exclude specific device types—computers, mobile phones, tablets, and TV screens (the latter for Display and Video campaigns only). This update provides marketers with enhanced control over where their ads appear, enabling more precise campaign strategies.

→ Key takeaway: Review your Performance Max campaign settings to adjust device targeting. For instance, exclude TV screens for B2B campaigns or focus on mobile devices to align with mobile-optimized landing pages.
Read More →

📣 Google's AI Overviews Ads Match Traditional Search Ad Revenue

Google CEO Sundar Pichai announced that search ads integrated within AI Overviews are generating ad revenue per query equivalent to traditional search ads. This indicates that the shift towards AI-enhanced search experiences is not compromising monetization.

→ Key takeaway: Marketers should adapt their SEO and advertising strategies to align with AI-driven search features, ensuring visibility and revenue remain consistent as user interactions evolve.
Read More →

📫 Apple’s iOS 18.2/18.3 Updates Disrupt Email Deliverability

Apple's recent iOS updates have introduced significant changes to the Mail app, including automatic email categorization into tabs like Primary, Transactions, Updates, and Promotions. Additionally, AI-generated summaries replace traditional preheader text, and emails from the same sender are grouped together. These changes have led to decreased visibility and engagement for marketing emails, as many users are unaware of the new tabbed interface and may miss important messages.

→ Key takeaway: Marketers should adapt by placing crucial information at the beginning of emails, ensuring clear and specific subject lines, and separating transactional emails from promotional content to improve deliverability and engagement.
Read More →

📣 Temu’s sudden U.S. ad blackout surprised advertisers

Temu, a major player in U.S. digital advertising, abruptly halted all U.S. ad campaigns in April 2025. This sudden move caused its App Store ranking to plummet from the top 3 to below 100 within days. The primary reasons were new U.S. tariffs of up to 125% on Chinese imports and the closure of the "de minimis" loophole, which had previously allowed duty-free shipping for packages under $800. These changes disrupted Temu's cost-effective cross-border model, leading to a significant reduction in its advertising spend across platforms like Google Shopping, Meta, and TikTok.

→ Key takeaway: Temu's abrupt withdrawal from U.S. digital advertising—halting campaigns on Google Shopping, Meta, and TikTok—has created a temporary vacuum in ad auctions. This shift offers U.S.-based e-commerce brands a strategic opportunity to enhance their visibility and market share by capitalizing on the reduced competition in digital advertising spaces.
Read More →

⚒️ Tools

1️⃣ Hedy – Your Real-Time AI Meeting Coach

Hedy is an AI-powered assistant designed to enhance your participation in meetings, lectures, and professional conversations. It offers real-time transcription, intelligent prompts, and post-session summaries to help you engage more effectively and remember key points.

→ Key takeaway: Utilize Hedy to receive instant insights and summaries during your meetings, enabling you to contribute confidently and retain important information.
Learn More →

2️⃣ Fluig – AI-Powered Diagramming Tool

Fluig is an AI-driven platform that transforms documents, images, and URLs into professional diagrams—such as mind maps, flowcharts, timelines, and kanban boards—in seconds. It supports natural language input, smart format conversion, and real-time collaboration, making it ideal for marketers, educators, and project managers.

→ Key takeaway: Use Fluig to rapidly visualize complex ideas or workflows, enhancing clarity and efficiency in cross-functional teams.
Learn More →

⚡️ Productivity

Batch Processing

Before:
Every task felt like a new tab in my brain. Write a LinkedIn post… switch to email… hop into client edits… jump back to analytics. By noon, I had touched 10 things — and finished none of them.

After:
Now I group similar tasks into tight blocks.
Writing? One 90-minute sprint.
Client work? All in the afternoon.
Engagement? One deep dive instead of scattered scrolls.

The result?

Less mental switching.
More actual progress.

The Transformation Process:

1. List all your recurring tasks for the week.

2. Group them by type (e.g., writing, meetings, strategy).

3. Block time to do each in batches — not scattered across the day.

Why Most People Fail:

They confuse urgency with importance. Batch work feels slower — but it’s 3× faster by the end of the week.

Your Advantage

Use batch processing for your highest-leverage work (like writing, brainstorming, or campaign planning). The compound effect is real.

I’ll say it straight: If you want to scale, batching isn’t optional — it’s survival.

Want to go deeper? these resources will take it even further.

🔗 How task batching can increase your productivity at work
🔗 Batch Processing: Maximizing Efficiency & productivity
🔗 What is Task Batching and How to Use it to Peak Efficiency

🧠 Marketing Psychology Unlocked

Loss Aversion

Why we’re more afraid to lose $10 than excited to earn $20. You can thank your brain for that.

Ever noticed how missing out hits harder than a win feels good?

That’s loss aversion in action — the reason your subscribers hesitate, delay, or ghost your offer… even if it’s a great one.

Real World Example:

When ConvertKit launched their creator-focused plan, they didn’t just say “Start for free.”

They added:
“Don’t lose your audience to a tool built for someone else.”

Conversion rates spiked — because now inaction felt risky.

Why It Works:

• It taps into our hardwired fear of losing something we already have (or feel entitled to).

• It shifts offers from “nice-to-have” to must-act-now — urgency without the gimmicks.

• It flips procrastination: Acting feels safe. Waiting feels costly.

✅ Try This:

This week, rewrite one of your CTAs using loss aversion:
👉 “Don’t miss your chance to get [benefit].”

Want to go deeper? these resources will take it even further.

🔗 Why do we buy Insurance?
🔗 Loss Aversion - Everything You Need To Know

🚀 Case Study

Subway’s Social Media Marketing Strategy

The Problem:
Subway China lagged far behind competitors like McDonald’s and KFC due to poor brand localization, weak social media presence, and low consumer engagement — with fewer than 700 outlets compared to KFC’s 10,000+.

The Fix:
Subway signed a historic master franchise agreement to open 4,000+ new stores and began revamping its social media strategy: localizing products, improving platform interactivity, and investing in celebrity partnerships and data-driven marketing.

The Impact:
Still early days, but the scale of planned expansion positions Subway for a 7× footprint increase in China — signaling renewed confidence in the market.

Apply This:
If you're struggling with low traction in a high-competition market, start by auditing your social engagement, localizing your offer, and fixing the data feedback loop.

👉🏻 Read full case study here

🎙️ Podcast You’ll Love

🎧 Episode: AI Agents Hands-On Guide

📢 Hosts: Ciaran Rogers & Daniel Rowles

🎯 Guest: None — deep dive with the hosts

🗣️ What it covers:

This episode explores the rise of Agentic AI — systems that can reason, plan, and take action across platforms. Think beyond prompts. We're talking about AI that designs, builds, and deploys interactive marketing tools, content, and simulations — without human coding.

💡 Key takeaways:

• ChatGPT Operator is a turning point — it's not just a chatbot, it’s a do-er. From timelines to tools, it can execute tasks across platforms.

• Manus (powered by DeepSeek) is reshaping how we build websites and run marketing experiments — entirely agent-driven.

• You don’t need to be a developer to create advanced tools anymore. You just need to know how to think in workflows.

🛠️ Why it’s worth your time:

If you're in email, content, or growth — this episode will stretch your imagination on how AI agents can automate multi-step tasks, build interactive assets, and make you 10x faster without sacrificing creativity.

🎧 Listen Here: Guide to AI Agents

📚 Growth Shelf

A game-changer for marketers ready to shift from pushing harder to pulling smarter.

The Catalyst: How To Change Anyone’s Mind

Why it’s worth reading:

✔️You don’t need to push harder to change minds—you need to lower resistance. Berger introduces the “REDUCE” framework (Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence) to diagnose what’s really holding people back.

✔️ From hostage negotiations to marketing campaigns, the book is packed with real-world stories that show how to break through resistance in even the toughest situations.

✔️ Every marketer, founder, or freelancer will find practical methods to reduce customer hesitation—especially around behavior change, product adoption, and content conversion.

✅ Ideal for growth-minded pros who care less about clicks—and more about real change.

🧬 The Elixir

Join Me

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I deliver AI-Powered marketing intelligence used by top 1% professionals.
AI prompts + plug-n-play templates to achieve 3X marketing results.

I keep things concise, tactical & BS free - just actionable solutions you can implement immediately!