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7 Magic Templates to Revive Your Dead Email List
#034: 48 hours is all you need to revive any email list, regardless of size.
Sumit Dhir
February 24, 2025 • Read Time: Under 8 minutes
TL;DR
Why do perfectly good email subscribers just... disappear?
Another week, another campaign, and the same names show up in your "unopened" list.
It's frustrating, right?
Each time you check those "unopened" numbers, your heart sinks a little more.
If too many subscribers stay inactive, your whole email strategy could fall apart.
What if you could turn those cold contacts hot again with proven templates?
Let's see how.
TL;DR
Copy these templates, customize them in 5 minutes each, and watch your engagement climb back up.
1. The "We've Upgraded" Check-In Template
You know what's funny?
People love a good comeback story – especially when there's something in it for them.
I had to take a break from sending emails for 3 months while I was working on my new course.
When I finally sent an email to my subscribers using a special message template, the results blew me away: 34% open rate and 122 replies in 24 hours.
Why did this work so well?
Two simple reasons:
It made people curious
I was honest with them
You're not just saying "Hey, we're better now" – you're showing exactly how you've improved.
🎯 Quick Action:
List your 3 biggest improvements from the last 3 months.
Drop them into this template:
Subject: [Name], big changes you might like
Hey [Name],
Missing you in my inbox! While you were away, we've made some exciting upgrades:
[Improvement 1 with specific benefit]
[Improvement 2 with specific benefit]
[Improvement 3 with specific benefit]
Which of these interests you most?
Hit reply – I read every response.
Best,
2. The "Choose Your Own Adventure" Segmentation Template
Remember those books where you got to pick what happens next in the story?
Those books were so fun because YOU got to make the choices.
The same psychology works in email.
Here's something that surprised me:
I tested two types of emails:
Regular "please come back" emails
Emails where readers could pick what they wanted to see
The results?
The emails with choices got more than 3 times as many responses!
Why?
Because people love telling you what they want (instead of you guessing).
I use this template anytime my engagement drops below 20%.
The key is to keep the choices simple and clear.
Tell people exactly what they'll get - no fancy words or complicated promises.
🎯 Quick Action:
Create your simple 3-option email with below template: